AAA Club Alliance

Progressive Companies' partnership with the American Automobile Association (AAA) has been characterized by a rich history of collaboration and commitment to delivering innovative designs. Since our involvement with AAA's regional car care centers in 2005, we have completed over 150 projects for AAA clubs throughout the United States and Canada, reinforcing the brand's reputation for customer-centric services. Acknowledging AAA's legacy, our designs prioritize customer comfort and relationships while maintaining the operational efficiency that defines AAA's success.

In 2015, Progressive introduced a new prototype design for AAA's Mid-Atlantic club to reflect the needs of an increasingly tech-savvy and discerning customer base. Embracing an immersive, lifestyle-based approach in both store design and graphics, our aim was to make the customer an active participant in their AAA experience, fostering engagement and a sense of authenticity. Progressive designed engaging and interactive spaces to help AAA customers feel a stronger connection to the brand.